Evaluation patricks (pk)

Media evaluation

In what way does your media product use, develop or challenge forms and conventions of real media products?

The way our media product has developed or challenges the forms of a convention of a real media product is by our intense research on the subject itself which has given us the ability to expand on simple ideas by Appling our own and because we are considered a technology born teens we are exposed to the works of media all the time giving us some knowledge that we would have naturally pick up. We tried to develop the forms of the media products by concentrating on using multimedia method .The kinds of mixed media in which our media project had consisted of to get to point of being able to be shown as a form of presentation to the audience. Was using mixed programs to demonstrate new designs and ideas into or blogs and our media , this was done too try to show our mixed media skills but also to make the music video stand out and get a smooth playlist of sounds and camera angles. One of the media processes which we had used was the following program of Imovie which had allow us to edit and create our music video more efficiently and effectively with the ability to adjust the sounds and effects on to the actual media project itself .With this program allowed us the ability to develop the music video too an extent where the shots match the rhythm and pitch of the song  showing a sense of professions and applying real life music video ideas to our own such as using the typical garage door setting had helped with making the actual music video more realistic. And to make the setting stand out more we had used the resources provided to us efficiently by placing lights in areas in which will not directly hit band members which might create some distortion to the viewers but placed in an area where it will bring light too the setting and get a clear view of all band members. There were troubles in the actual process of filming of the uncontrollable shadows lurking around the video but in the whole does not bring the video down but just an aspect which we would like to have gone .

A way in which we had try to make the our media product more real was by using the data collected and focusing to a specific audience allowing us to expand or use of media to become a firm in which who uses certain techniques and aspects. These would contain using narrative and performance theory to our own music video and using some form of Vladimir theory into our product. We had started by setting out our music video into different section with Todorovs theory with creating an disequilibrium as well and a resolution to our music video .But the way Vladimir theory was applied was creating a central character in this case will be Joe who is considered the male lead in our narrative theory side and the performance. By doing this we had used Joe as the centre man (lead singer ) he was chosen due to his unique sense of fashion and out of all the band members will be considered the most good looking making him the most ideal choice for the centre man , the way this helps our music video seem more real is because with our research we saw that many bands use this method of a centre man examples will be maroon 5 and bowling for soup and many more and to make our own music video too seem more real we decide to go with this kind of structure .The structure is clearly shown in the music video with the placement of the band members alone and how the camera is always directed at Joe with almost 70% face time to the camera.

How effective is the combination of your main production and ancillary tasks?

The effectiveness of our main product and our ancillary task is that we were able to use the skills and the concept of that task to develop our skills to a point where it is more acceptable to be used in actual filming process. The actual task itself needed us to create a music video in which is a Swede of an actual music video. Basically we had to mimic a music video and the one we had chosen was Foo fighters the best of you. We had chosen this due to the fact the concept of the actual design seemed to be able to do due to our lack of resources. Also having a lot similar shots to our actual music video so when it comes to our actual music video we can produce shots more accurate .The actual video itself had a mixture of narrative theory and abstract which worked together showing meaning in the music video and shows tension and a variety of techniques. In one of the shots we had actually used in our music video due to its ability to make the viewer seem less powerful with the low angle shot looking above the singer showing they are above them. Another shot idea we had received from or ancillary task was the extreme close up shot of the singer pressed against the microphone which shows detail I the actual face of the singer as well as showing dominates to the viewers with the frightening tension you get from seeing this .

What have you learned from your audience?

I have learned a wide range of things through the kinds of audience in which our media task had wanted us to analysis .The things I have learned where that in a general sense audience range can be split up in many different sections such as in age ,size and gender and other aspects to be taken into an account .The main aspect I would see we have learnt and was most important to understand in this would be knowing how to identify what social groups in which people inhabit in these groups ,the different types of groups. We first study and researched our audience learning how different social groups react to different situation ,A way we had decide what different social groups were there was by trying to split the groups into school social groups such as popular ,Non popular ,sporty and many others . To get a better idea of what our audience are we try to spot out the main aspects of these social groups showing us why they are in them ,Like for instance for sporty social groups the audience will be very active people who have an expert sport they generally like and most likely belong to a team .By knowing these aspects we get a better idea of what kind of audience we are trying to attract .

Which allowed us to expand our ideas of our audience and get a better understanding of there wants and needs .As we all know everyone has a different taste and wants and so all this was a essential to our final piece of work. The way we collected the information our information about our audience was using varies way such as using questionnaires collecting information about there lifestyles and what kind of clothing they where and even to the point we ask how often the will purchase cds and music to get a better idea of what are audience are, as well as using multi-media with using a camera and generally going around school and asking a variation of people a series of questions involving what they are looking for in a band member .We in the whole got a wide range of answers but by suing the video camera we were able to analysis the clothes looks of each person we filmed to get a clear perspective on the characteristics .The audience in general we have finally chosen through our research was a similar image in to or band members ,This will include the actions as well as the style of clothes our band members will wear to get a good connection with the audience in knowing there is similarities between the audience and the band member. Which we have learnt that in our research creating a  connection between performers and consumers helps with making the consumers seem more entice in purchasing or admire the band it self making a disbelief of them being able to become them one day . With the audience we have realised they are to be considered to be a digital native which means they have been brought up in a technology based lifestyle .Having this information helps us realise the likes and wants of the audience and get and understanding and what we learnt about our audience .In the basics we have learnt that our audience has been very different over the years due improvements in technology ,this has created more complex audience who require more complex methods of media to keep them entertain as well as having advertisement be expand in different ways effecting the audience perspective on certain media effecting how will react too certain images and how some parts of media can effect judgement and allowing our research contain these aspects can allow us better knowledge of the audiences. So what we have learnt is there are a variation of different types of audience we can pursue on .

How did you use new media technologies in the construction and research, planning and evaluation stages?

The media technologies which we have used to produce our music video was a series of developed technology throughout the years .In the actual construction of the music video we had used muilt-media technology which provided us the ability to rearrange certain images to our whim . One example of the construction technology would be the use of a canon camera a piece of technology which has been around since the 80s was one of the main technology used .By comparing what camera can do now from back then the quality of filming and the constructions has improved massively due to the ability to be able to zoom in and out ,also adjustable focus has allowed a variation of techniques in filming to be pursued to by users as well as having the camera itself be able to have different modes in order to film in different situation therefore situation concerning day or night will not be an issue with the night vision feature. And with the ability to import into the computer allows users to use programs to adjust and alter the film. But there are troubles concerning the there are limits to the camera ability to zoom in and out also the hard ship of the camera not begin aide enough to be able to catch the whole image into the shot forcing alteration into the actual video itself causing a delay in production and constructions. Another ability the camera has it the ability to use a tripod to be able to get a more accurate and steady motion when filming improving quality and helps speed up production time with less retake being involved. This piece of technology has also help us be used as a planning stage for our media project by analysing certain shots and testing on how we set them up as well as testing panning ,crane and high angle shot efficiently in order to get the best outcome to our media project. Other aspects in which allowed me and my team to create and develop our media product was to simply plan out our settings and scene for our music video .This was done by us choosing a concept appropriate to our idea of what kind of band members we had .So the planning stage required us to use different methods and media styles to show the area and the way we had done this was by using Imovie and making a short clip/Documentary about or settings too give the examiners a mixture of different media styles to present our work .Which is the whole had worked very well in begin able to import short clips and examples and music videos and show how the we have choose the right  parts of the videos too analysis.

Other media technologies has also been great asset such as social networks which has changed the way we digital natives communicate and other use of technology such as YouTube has been a huge asset to the media industry. Developing the way we communicate with one another ,an example of this would be Facebook a social network with over a billion users a media heaven for advertises and publicly . The reason for this is due to the large demand of accounts as well as begins able to upload varies photos video and comments to let the world see. And the way this joins into our media project and how Facebook helped with the research side was begin able to post questionnaires about certain subjects too millions of viewers giving us a hug amount of information to show what are the likes and dislikes to certain areas of our media. Also with this particular social network allows people to post comments about certain subjects ,these subjects will contain music social groups and so on and with Facebook allowed us the ability to send pictures and videos of examples of music video and pictures for certain areas of our coursework .Generally helping with the production process of the music video and expanding our knowledge by showing us examples of the kind of style over users have. But the downside is that with Facebook that there is the ability to like and dislike certain post which the end may cause unpopular advertisement if a someone has a grudge. Other social networks have also had a huge impact for new technology for the media industry and how we had applied that use to our own. One with twitter a source of communication to each other in order to not lose track with our group members. Another popular social network we used which has become very popular in which we had used for our planning and construction of our media product was the use of my space. The reason for our group to use this sight cause other bands will create a page in which will get a daily check up and post comments and anyone can join the MySpace group and check out what each movement the band members are doing . By knowing this we had allowed us information about a similar band to get a better perspective on how they laid out their page for our own what were there cd cover was like and many more .Another aspect used for planning was using YouTube in which has millions of music videos so getting inspiration from this new technology helped us apply this to our own work. Therefore allowing us to post videos onto YouTube to get consumer views on the video in order to get a better idea how successful our music video is which gives us the best evaluations of our music video allowing users to comment anything they like as well as the ability too like or dislike the video will give us a idea on the evaluation of our music video.