DigiPack

For the first of our ancillary, we had to create a digipack. A digipack (as explained fully in early blogs) is a extended CD package, which give extra information to the audience and has more pictures,credits, information etc. 


for our digipack we came up with a variety of ideas of how and where to shoot our images. each idea seamed to have flaws and we needed some consistency throughout the 4 images. the denotation 'Indie band' has millions of connotations and there were so many semiotics and motifs that we could use to portray our band. when coming up with the front cover, we were thinking of original spins we could put on traditional ideas that would make our band's cover unique but attractive and almost recognisable. we came up with the idea of putting a spin on the traditional 'mug shot' picture and using this as our primary image. for the inside covers, a shot of the band under the CD seamed natural. this evoked the band and re-enforced who they are, what they do and being behind the CD, allows it to reflect their passion for music. the image on the inside of the digipack, is a shot of 3 of the band members. throughout the entire digipack there would be a variety of shots of the whole band some with certain members some with others. but this shot of the main singer and the 2 guitarists shows who's is at the front of the band. It is also humorous and reflects the jokey nature that the band have towards each other. This not only reflects their age and target audience, but also creates synthetic personalisation between them and their audience and the audience take an instant liking towards these characters. There is a relationship forming between the band and the audience as they can share inside jokes between them. this relationship is extremely important for the band as it forms their fan base. The final shot on the back is simply a pair of converses. i feel that this is directly typical of the band and in the previous shot, one of the band members is wearing converses forming that link between each shot. The intertexual reference to the brand converse shows their diversity and represents how they are also normal, average teenagers. 


below is a breakdown of a template of a CD cover, to show the dimensions and how our digipack will fit together. 

once these dimensions have been applied, our images would be usable for the digipack. This is our front cover -

This is the front cover of our digipack, we have done this as it is quirky and original. This has the parental advisary sticket to show the content and make sure its appropiriate for the audience. These images of the band show their fun side, and the direct mode of address creates synthetic personalisation with the audience and forms a relationship. The coloured t-shirts of they are wearing shows give them colour, and a proffesional finish to the from cover. the title 'back to basics' uses alliteration and is catchy and memorable.

 

In this shot the humour is used to show the connection between the band. The animated background shows how they live a busy life and are 'festival go-ers' and so deepening their passion for music. The bright blue is the colour that comes accross strongest from toms top - evoking the band as calm and neutral. The credits over the top meet the conventions of a digipack, and show that the band themselves wrote the songs. The 'thanks' is shown as they are thanking their family - showing their young band and mention being and school, relating them t the audience and their innocent youth making them instantly likeable. 
The web address as the bottom, also a convention of the digipack, shows how they are constantly trying to promote and that they feel that a good way to stay in touch with their fans is via the internet, as this is the culture of today and so they are in keeping with the fashions and maintaining their relationship with their fans.




The second inside cover looks like this- 

This image of the band shows how them doing what they love. The framing of this show sets it up perfectly with the CD. This continues the indie look of the band, and the garage performance of a new band trying to 'make it.' The alternative look of this makes them appear a well balanced band and gives the illusion they have been together for a long time. the rule of thirds is applied in this shot as the main singer and perfomer are standing on the lines of interest, this makes it aesthetically pleasing and and pleasing to look at.

The spine of the digipack looks like this. this also reflects the garage 'alternative' look whilst showing the band's name. The white font stands out against the wall background. the wall also shows how the band are strong and have strong, cemented connections. 

Finally the back cover looks like this -

The converses reflect the indie look of the band. they evoke the normal teenager look, and against the white background look strong and clean. the burnt orange red writing stands out from the background, and fits in with the garage, underground idea that the band try and present. 
the price and barcode conform to conventions of a digipack and allow it to be sold across strores around the UK. the 'enforced CD' symbol reflects how it is a digipack and not just a standard CD and then producers and songwriters are credited, as well as where and when it was produced. it is als 'copyrighted' so that no other company can take the songs or bands image and the web address is posted along the bottom to re-eforced how fans can follow them on a day to day basis.


Ellie