Digipack and Advert Idea

For out ancillary tasks, we need to create a magazine advert and Digipack.

A digipack is s type of CD packaging, with images of the band that accompanies the CD and has extra information about the artist or band as to provide extra for the fans. A digipack can flip open and has panels, usually 3 to allow the CD to go in he middle – much like a traditional CD package but allowing the extra panel for more information and images. ‘Digipaks’ originally came from Mead Westcavo, but their product caught on quickly and soon became the term ‘digipack’ none trademarked.

Digipacks can have 4, 6 or 8 panels along with a small (approx 6mm) spine.

Features of a digipack  – name of artist, album, track listing, booklet, price, bonus material, website, credits recording information, producer/director, time/place recorded, song writer, images, logo, record label logo, barcode, website address.

Generally in magazine adverts, the artists tend to use the same image and font as used in the digipack or CD cover, so as o have continuity and then when customers see the CD in a shop or online it is eye catching as they have seen it before and it jogs their memory as seeing something wanted to buy.  The advert is mainly just an image and the title of the band or artist. This represents that the music is pure, the image and font show enough about the artist. A pop act might use a sexual image to appeal to their target audience. This would also be reflected in the magazine that the advert would have been shown in. This image shows how the advert links to the digipack.

For our magazine, we have carefully looked at our target audience. We have found that we wanted to appeal to both the male and female youth audience, who has a is middle class, therefore appealing to C1. To reach these through magazines there are 2 sorts of magazines we would need to consider. From careful research, we were thinking we would advertise is NME. This is a magazine made for music. It current and up to date and is perfect for a new band trying to ‘make it.’  This would appeal to committed music addicts, probably male dominated, who are constantly trying to find new bands to follow.  We would also need to appeal to the female market. We would appeal to the female market through choosing a magazine that young teenagers would be interested in. from thinking about this, the best magazine for a female who would like a Indie boy band would be one aimed at young adults – 16 to 24, middle to working class, with some disposable income. Therefore, we feel that the best magazine would be a relatively cheap, gossip and fashion magazine. It important its not just a fashion magazine such as glamour or vogue as this is would reach the wrong audience, its also important that its not a TV gossip one as this would be more aimed at older people to get the T listings. In general we’ve concluded that a magazine like more! This is a relatively new magazine, increasingly popular, and quickly becoming the most popular women’s weekly magazine. According to ABC circulation figures,, they said “the Young women’s lifestyle magazine more! is the fastest growing glossy in the market with an exceptional 
double digit increase in circulation on the year to 190,708. More! relaunched last September and is the only weekly lifestyle title that offers a combination of aspiration but accessible fashion and beauty alongside relationship advice that cuts through to reach 18-25 yr olds.

Jo Morrell, Acting MD of more!, commented:
 
”more!’s stunning circulation performance shows just what great shape the title is in, outperforming all other glossies in this competitive market. more! is still one of the most influential and adventurous titles on the newsstand and I know it will continue to evolve this winning formula and unrivalled position as the confident voice of young women in the UK.””

For our ancillary tasks, we have come up with a clear idea of some shots we could use in our digipack and then transfer one into our magazine advert. We have come up with some shots of in a supermarket or using trolleys. Trolley racing is a joking ‘banter’ concept that would show their young, indie style and make them immediately liked. This would synthetic personalization as connecting with the audience on a closer relationship forming. From looking into this, we felt it would be better to make the supermarket trolley shop more of a running theme and so ideas such as on a conveyer belt, shots down each isles as in the freezer setting, using blurry effects and then in the car park inside all the trolleys. The flat escalators would be good to get a shot of them in the supermarket in the trolleys but because of ethic issues with the super market we felt it might not be plausible to follow this through. We had other ideas, we thought of doing the classic Beatles shot walking across the zebra crossing but often these shots can look awful and come across tacky. We had another thought of creating ‘mug shots’ where we can use a big white screen and have shots of they members faces holding a card. 

Ellie